Les,

Have you ever tried to sign up with Coolsavings?

I recently started up a local email marketing business and decided to see how the "big boys" were doing it. So, I acted like a customer and signed up to Coolsavings.

What a joke! The amount of demographic and personal questions they ask was amazing! It would take the average person approx. 5-7 minutes to go through all that! Frankly, I wonder why anyone would feel the need to give that much info about themselves.

So when they talk about their "Target Definition Service", I would suggest that they have mostly incomplete data on their customers.

Stan