> Joe (not his real name) is a 12 year old boy
> living in the town of Bass, Australia, whose
> skateboard had seen better days. In an
> effort to raise enough money to buy himself
> a new skateboard, Joe decided to set up a
> stall.

The other lesson he may take from this is that free publicity can provide anything you want. I heard an ad agency gave him a skateboard.
Its a strange world...