> I have read a couple of short articles on
> what colors should be used for sales letters
> on websites and individual website pages.
> Has any study been done on this ? For
> example, should headlines be blue, or red,
> or orange ?

> Should the body of a sales letter on a
> website always be in black ?

Hi Ken,

Martin Avis wrote a good post on this on Taylor Trump's forum a couple weeks ago.... I remember it because we included it in the April 12 issue of the Entrepreneur's Hotsheet. (This shows why it's a popular newsletter, you don't miss a thing.... If you haven't subscribed yet, be sure to do so.)

I've put the link below so you can read Martin's post....

- Dien Rice


Here's the post....