Hi Mike,

I think you make some very true points!

In my opinion, if you're a "little guy or gal" without deep pockets, the best way to succeed in business is to target a niche market.... And as you say, a good way to find a niche market is to split a market in two!

I also liked what you said about lower costs (using Ted Nicholas's book as an example).... I hadn't really thought about it before, but it makes sense.

If you are trying to please more people (a wider market), you need more "stuff" in your offer to please all the different segments.... But if you just focus on ONE of those segments, with some products you should be able to cut out the unnecessary stuff that specific market doesn't need.

In the case of Ted Nicholas's book, he's cutting out the expensive personalized service that comes with registering a corporation through a lawyer, resulting in a cost saving. If you don't need those extra services, Ted Nicholas gives you a way to get your own corporation without using the expensive services.... As a result, he is giving tremendous value to the specific niche he is targeting.

I'm going to think about this cost-saving point more... It's a point I hadn't realized before, but it makes sense to me....

Thanks Mike!

- Dien Rice