Great article, Dien! Thanks for sending it our way.

If you think about it, Richard's approach is actually a variation of the tried & true method of "Find the market (read: problem), and then create the product."

Only difference is, he has the guts to define a "problem" as his own personal experience, rather than doing all kinds of systematic research.

This, of course, is the high risk/high reward approach. It can spectacularly fail, or spectacularly succeed. But like with anything else, perseverance is the name of the game. And he certainly seems to have weathered his share of storms and emerged very nicely!

All the best,

Jesse

> One product developer and entrepreneur
> wallows in his ignorance. It's where he
> gets his ideas!

> Richard Saul Wurman is the creator of the
> color-coded Access guide books, creator of
> the USAtlas, and author of around 69 books
> (according to my search on Amazon.com). He
> gets ideas by being aware of his own
> ignorance, and using that as a way to create
> products the way they "should" be,
> so they are more useful than ever before.

> Personally, I really like his approach to
> entrepreneurship and product development.
> This article is a few years old, but it's
> still great! Read it below.... I guarantee
> it will give you some ideas!

> - Dien Rice