Catchy headline? Uhmmm.. how about something along the lines of "everybody should get out of town once in awhile -- and why not let Yaddaville be the perfect get-away spot for your region?" Okay, that's really weak, but you get the idea.

NOW... BIG HUGE QUESTION: Who are you going to target it to? Economic Development department? Mayor? Chamber of Commerce? Folks? Small businesses? Depending on who you target, that headline will change.

Who's your target audience?

I'm a gummint worker and have some specific ideas, y'see, depending on who you target.