Hi Mel,

Thanks for the help.

The target market for this mailing is tourism commissions.

The next mailing will be to Chamber of Commerce execs.

All in small towns, of course!

Best Wishes,
Jim Erskine

> Catchy headline? Uhmmm.. how about something
> along the lines of "everybody should
> get out of town once in awhile -- and why
> not let Yaddaville be the perfect get-away
> spot for your region?" Okay, that's
> really weak, but you get the idea.

> NOW... BIG HUGE QUESTION: Who are you going
> to target it to? Economic Development
> department? Mayor? Chamber of Commerce?
> Folks? Small businesses? Depending on who
> you target, that headline will change.

> Who's your target audience?

> I'm a gummint worker and have some specific
> ideas, y'see, depending on who you target.