Julie -

> Sounds like Kraft is showing all of us one
> of my favorite themes: how to make the most
> of the assets we currently have at our
> disposal.

Yes. That's something I hadn't thought of but it's quite a natural extension of the thought process.

> How to create more solid customers through
> packaging?

Precisely.

> Makes perfect sense that Kraft would have an
> ezine sign up on a jar. Now I ask myself,
> what do I package that I can have a sign up
> on?

Yes. It does. I had just never seen anyone do it so well before. Many companies have URLs on their packaging. None that I've seen have capitalized on it like Kraft. What would be interesting to know is how many sign up for the e-zine and whether they track the sales from the e-zine, (might be a little hard to do since the buying would normally be in a store), etc.

> I have been thinking of making something for
> my car. My driving time with my kids seems
> to be an asset that is highly unused. Maybe
> a driving billboard that says something
> like, "Our Mommy Owns
> 5Passions.com......receive FREE passion tips
> in your emailbox everyday!"

Excellent idea! Ron LeGrand, (of real estate investing fame), shows a similar idea on a truck. "We Buy Houses - Cash." I've been toying with using that idea on my truck, (wife won't let me put it on the van - I want to put it on both), either as a magnetic sign or stick on letters for my real estate ventures.

> Better stay out of some places...they miht
> get the wrong idea.....

*VBG*

Rick Smith, "The Net Guerrilla"


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