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Old May 18, 2002, 09:30 AM
Adam Katz
 
Posts: n/a
Default Re: The Ultimate Target Audience!

The trick is to make sure that you're not spreading yourself too thin, marketing-wise.

If you're launching multiple products to multiple markets, you may not have enough money to adequately test.

The way I see it, we've got two alternatives:

- Test multiple products to the same market. One example of this is to run one ad that offers multiple free reports.

- Market only one product at a time, but keep the development time for the product to less than 1 week.

- Adam.
Browning Direct


Browning Direct