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Old May 21, 2002, 10:16 AM
John Drake
 
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Default Deck Renewal Update

As promised...

The results from my deck renewal classified ad:

Five days in a paper with a circulation of 75,000 dispersed over 9 fairly affluent towns:

Zero. Zip. Zilch. Not a call.

Now...does this mean that it won't work?

Of course not. If I wanted to pursue this, I'd market it like any other business until I found the customers I needed.

Maybe I'd advertise in a different paper. Put flyers up. Put together a joint venture with a landscape company. Find referrals.

It takes TIME and dedication. Nothing happens overnight.

John