Michael - I can't think of one instance where I have read a really long sales letter from start to finish in one sitting; I much prefer the shorter pitch!

We sell gifts and jewellery in our little shop .... sometimes people need to be pitched! other times you have to step back and allow them to buy; without any interference. Breaking their concentration with loads of waffle definitely can lose sales.

The trouble with the net is you can't see someone's face and gauge their interest. It's going to be impossible to find the one solution which fits all. I find that if I am really interested in a product, I quite often go back and read the information a couple of times before I make up my mind to buy.

Margaret