1) Headline should be a GRABBER and a "REASON WHY" they should spend another second reading the rest of the message.
2) Hit them with BENEFITS ASAP!...and "REASONS WHY" your newsletter will HELP THEM!
3) Tell them you will be sending them a FREE copy and if they do not wish to receive a free subscription or free copy to ....call or email or fax or phone you!...and you won't send it! (depending on how you are set up)

3% to 6% WILL CALL and ask you NOT to send!

Which is OK...because 94% WILL accept.

Don Alm