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Old June 5, 2002, 05:15 PM
Cade
 
Posts: n/a
Default Re: E-books are dumb!

This guy is the best!

Wow...Mike McGroarty. I can't believe it. This is the first business forum I've ever visited and look at the first guy I see.

This man knows what he's talking about. I haven't read and digested all of his first eBook, yet, but you can bet I'm going to purchase the one on writing your own travel eBook. Mike McGroarty is a crack-up, but he has great insight and gives solid information. Plus, he'll even answer email.

You can bet I'll be a regular if this guy keeps showing up. He's a gentleman and a straight-shooter.

Say, can anyone give me an idea for the best marketing forum to read that is specific to building a web business? I am real new at this.

Great job, Mike.

Cade

> I thought I'd share this since I worked so
> hard on it. On another board somebody told
> me that E-books are dumb, so I replied:

> So you're telling me that no matter what the
> information, you will never buy it in E-book
> format?

> That's a shame.

> I'll admit that when I was first introduced
> to E-books I did not like the concept, and I
> didn't think they had any future. I was
> wrong.

> I don't like buying E-books, and will avoid
> it anyway I can. But if the information I
> want only comes scribbled on the back side
> of a chicken coop door, then I'm going to
> buy myself that door.

> When I converted my products to E-book
> format I was afraid they wouldn't sell. Boy
> was I wrong!

> I have a book that I printed in hard copy
> format. It was my first "real"
> publication. Cost me $3,400. to get that
> baby printed, (3,000 copies) and I'll let
> you in on a little secret. Printing that
> book was a stupid thing to do. Sure it paid
> off, but I sell ten times as many e-books at
> 4 times the price.

> I even had a it placed in two of the largest
> book store chains in the country. I'll let
> you in on another little secret. Book stores
> don't have any idea how to sell books. The
> local feed mill sold more copies of my book
> than two of the largest bookstore chains in
> the country. That's the truth.

> Here's what they did. They ordered 100
> copies and sent them out to the stores. 120
> days later they paid me a lousy 35% of the
> cover price, that's the standard. Then the
> books didn't sell because the dumb asses put
> a gardening book in the stores in the dead
> of summer, and anybody who knows anything at
> all about gardening knows that people are
> not interested during the summer. Gardening
> books sell Jan. - April.

> Of course these book marketing wizzards
> tracked the sales, and since the books
> weren't selling because it was 100 degrees
> outside, the sent them back to the
> distributor. So the distributor sent them
> back to me, and asked me to refund what they
> had paid me.

> Then a newspaper published an article about
> my book, and a few people walked into the
> bookstores looking for a copy. "Hey!
> This must be a good seller! Let's stock a
> few copies." So the distributor ordered
> some more books from me, even though they
> had just sent a bunch back to me. Then they
> sent me a check for the books they ordered.

> A few months later they shipped the books
> back to me, and once again asked me to
> refund what they had paid me.

> This went of for three years.

> If nothing else, these buttheads are fun to
> watch!

> At least UPS made a few bucks hauling the
> books back and forth.

> All in all they did manage to sell about 25
> copies of my book, (not bad for the two
> biggest chains in the country) and I did
> make about $100. Of course I had to give it
> back a couple of times before I finally got
> to keep it.

> Meanwhile, while they were showing me how
> the pro's do it, I sold 2,000 copies of the
> book one at a time, at $16.10 each including
> shipping.

> I've still got a few hundred copies of this
> book left, but I've taken it off the market.
> I give it away as a bonus to those who buy
> my $120. video collection.

> That's why I agree that E-books are dumb.

> You can never have that kind of fun with an
> E-book, and what about UPS? With E-books UPS
> doesn't have anything to haul! Maybe when
> the big guys sell E-books they have UPS haul
> some empty boxes back and forth across the
> country just to keep the economy moving. Ya
> think?

> By the way, I just got done printing out 5
> E-mails from ClickBank. Seems that while I
> was at work today 5 people ordered my dumb
> E-books at $39.99 each. This really is a
> dumb business. I think I'll get a paper
> route and sell a real product!

> Mike McGroarty
> The Dumb ole Dirt Farmer




Stop Getting Cheated!