Sandy, you got me! :)

I guess you know what I did, to answer the question in your post.... :)

Dien

P.S. I think curiosity headlines DO work!

I mentioned Joe Sugarman earlier... His technique (in a nutshell) is this....

What's the purpose of the headline? To get you to read the first line of body copy....

What's the purpose of the picture, and the caption on the picture? It's also to get you to read the first line of body copy....

And what's the purpose of the first line of body copy? To get you to read the SECOND line of body copy....

And so on.... Of course, the sales pitch must come in there somewhere. But he uses your CURIOSITY to get you to read further, then he EDUCATES you about the product....

And the sales pitch often comes right at the very end....

It's a fascinating technique. :)

I think there are many techniques which work.... It's good to learn about them all (in my view).... :)

Gordon Alexander also often uses curiosity, sometimes within a story context.... And this can also be combined with building rapport....

I think THAT can be a powerful technique! I'm amazed how many people don't realize how powerful the "story" approach can be....

As you can tell, I try to study ALL the geniuses! :)

Some of them charge ridiculously large amounts for just a little bit of knowledge (I won't name any names here), while others are practically giving it away (like Gordon is -- Remote Hypnosis is, in my opinion, quite a give-away)....

But, if they clearly know what they're talking about, get their product. That's what I do.... :)

Learning new things is the best kind of fun you can have with the lights on.... :)