Most people looking on the Interent for an eBook expect to see a picture of something that represents a book, not a flat image.

For me personally, I prefer the better looking graphic over a boring flat image. In your example, a car just isn't any old car. If it shows a picture of a Ford Cobra (my favorite) with a price tag of $2500, people are expecting to pay $2500 and get a Cobra, not a 1973 VW bug. In the case of an eBook, most eBooks are created using eBook software separated into chapters, sections or whatever. So in a sense it is a book, just in electronic format. If the site explains what is being purchased, there is not any misinformation at all.

In the example below, which looks better and more appealing to you? I made the one on the left flat. If I used it to represent the report it would not have as much appeal even though my site would explain, in detail, exactly what is being purchased. The one on the right has more appeal and with the same explanation of what is being purchased it would probably help the success of sales.

I guess it all comes down to how the image is used to represent what is really being sold.

That my two cents worth.

Dennis


Killer Minisites that sell like crazy!