Re: Marketing Expert or Business Pro...which is better?
Once again Mike, a thought provoking post.
I suspect a lot of this comes down to a matter of size.
Depending on where you see your business in a few years is going to affect your strategy from day one. If you are looking to employ lots of people and make a bit off the top of each worker, its quite different to a pure marketer with a lean and mean operation making a bit on the top of each product.
Personally I hate employing staff and the management burden that comes with it, so I prefer to limit the size of my business to what I can cope with. I know its dumb, but it makes me happy.
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