while on vacation, got back to my hotel
room only to discover is was neither Big
or Tasty. They had omitted the meat.

All I got was a bun with lettuce, tomato,
onion, pickle, and mayo. It reminded me
of the "Where's the beef?" commercials
from way back when...

And the Happy Meals for the kids were not happy;
they were sad...the fries were hard on the outside
and grease-soaked inside.

Did I go back and complain? It wasn't worth the effort.
It was late. I didn't want to fight the traffic.

Did I go back to that particular restaurant?
Not in your life. It was not a WYSIWYG experience.
It did not represent the McDonalds' Corporation well at all.

Do I still frequent McDonalds'? Yes, I had an
All-American Burger today for lunch...love those
Bread&Butter pickles...

The old adage "Don't judge a book by it's cover"
can be applied to most everything in life.

However, since most all of us DO succomb to
judging "by the cover", the marketing experts
take advantage of our weakness and seduce us
into their web by offering something delightful.
They capture their unsuspecting "victim"
and have their way with him, stripping him
of his hard earned dollars. The "victim"
is left with a receipt and "something" for his
trouble.

Ebook covers are an effort to get your attention
before someone else does...to give the perception
that one ebook is better than another.

Is it really better?
Who knows? It depends on the content,
and what you are looking for at the time.

Buy an ebook with a nice looking, 3D cover
but with terrible content, and you will be asking
for your money back.

An ebook that has good content doesn't have to
have a fancy 3D graphic...but in my opinion,
it will sell better with a 3D presentation.

Just my humble opinion,

JDB


How to buy fries online...