I guess it comes down to In Your Face Marketing. For example, I have a site that sells drag racing apparel. Several different things are being used to bring people to the site, besides search engines. One of them being the logo, a brief description and the url of the site on coffee mugs. On the other side of the mug there is a liscensed image of a favorite drag racer (the buying stimulant). However long it takes a person to drink a cup or two of coffee (or in my case 3 or 4) is the amount of time the url will have a chance to be seen.

Sunglasses are also used. The url is put onto the arms of the sunglasses.

Ever since these tactics have been used, along with good search engine placement, the site hits and sales have been on the increase. I guess there is also one other thing in favor - clothing and apparel are the most searched for items on the internet.

Good luck with it if you do it.

Dennis


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