Eventhough I've developed a very specific marketing structure that produces great money when followed, the real crux of this is being aware of and understanding the psychology involved.

At times it feels like me against them (my doing certain things that prompt their response - and I do mean very predictable response), but to understand others is to understand yourself and this is what makes for a most viable business approach.

There's a certain sense of security to know that if I do A + B that C will usually result. Therefore I can do a lot more of A + B to increase my income at will. And it seems to work better with this than most anything else I've ever done.

Just imagine a street with 20 or 30 percent of homes having unique and attractive addresses. The desire to be included (even call it "peer-pressure")will result in 80 or 90 percent end up doing it.

There's cool, warm and hot neighborhoods that respond accordingly and knowing how to locate them is part of success with this.

Lawrence
[email protected]

> Peter,

> My initial efforts with address painting
> sounded much like your own. I started
> several years ago as part of a fund raising
> team for the Children's hospital. We did
> raise money and I thought I could continue
> on with it as a personal moneymaker, but
> that was not the case.

> Like you said, it's not a priority for the
> general public and I just did it from time
> to time when I needed a few bucks.

> Here's what happened to change all that:

> Two suggestions from customers resulted in a
> new and different style of address that
> people really, really liked. Then last year,
> I learned of a public campaign by the fire
> dept. about the importance of visible home
> addresses - especially at night when seconds
> could count during a 911 emergency and I
> used some of those materials in my
> marketing.

> I experimented with various fliers and other
> approaches that resulted in a very specific
> structure the includes timing and specific
> actions to pull all the business I can
> handle day in and day out. I experimented
> with pricing and side jobs (extra address
> for corner homes and steps and also re-doing
> old faded addresses).

> The real interesting thing is that the
> addresses I do serve as automatic and
> constant marketing for the product itself,
> since they are so visible and attractive by
> stimulating the desire of neighborhood
> residents to have one for their home.

> I've incorporated two other basic home
> services that can and do earn me in excess
> of $1000 per week EACH. However, a
> combination of two or even the three make
> for a consistent response that I'm in full
> control of.

> I don't need to worry about being involved
> with a company that can change things
> whenever they want or go down the tubes with
> them if they do. This a a direct cash
> business that gives me total finacial
> security and to me, that's the only way to
> go!

> I'm going to put a program together about
> what I do with this for others to work and
> profit from, but right now, I'm spending
> most of the day working, testing and making
> great money.

> I like this more than buying and selling
> merchandise because I simply create the
> product on demand and don't need to chase
> them down or compete with others for the
> same merchandise! (I did that for way too
> many years to know that there's better ways
> to make money with personal control)

> Please feel free to email me with other
> questions and I'll do my best to answer what
> I can for you.

> Lawrence
> [email protected]