Hi,

You wrote:
> and this is where off-line
> marketing comes into play. It can ‘tickle’
> the prospect’s memory to take action. The
> Internet just isn’t good enough in this area
> to be effective.

I couldn't disagree more.

You wrote:
> #3. The soon to hit postal rate increase
> will make direct mail even more effective!
> Why? Because the bit-players and wannabe’s
> will drop out due to the apparent high cost
> of the conducting a campaign.

Apparent high cost? I'd say outrageously high cost.

You wrote:
> The result
> will be that people will receive less mail
> so each received will become that much more
> important. Contrast this with electronic
> marketing. Does anyone foresee a decrease in
> the use of this media anytime soon? Heck no,

See, as I've said before, Internet Marketing isn't like Direct Response Mailorder. Internet Marketing is like Direct Sales like Don Alm does. People who try to do Internet Marketing like they do offline mailorder will fail, but that isn't the fault of the internet as a sales method.

You just have to use it correctly.

Hope this was helpful to someone,

- Boyd