Hi Mel, Gordon, and all....

Well.... I happen to agree with Mel.... :)

I think the target market (the "people") is more important than the "words".... I think if you have the "right" product for the "right" target market, even a bad selling job would probably do some selling.... But the "right" words and a "great" product, but to the "wrong" target market, and I think no amount of words might sell it (at least not ethically)....

Like selling ice to the eskimos, or sand in a desert - it's nice to talk about it, but in reality, it's the wrong crowd, and would be very tough! However, selling ice in a desert, or sand to the eskimos - now that could work much more easily! :)

Of course, in reality, both the target and the words are important! (Though we all knew that... :) )

Admittedly, I'm probably following the "conventional wisdom" here.... Many of us may know Gary Halbert's question - which has been repeated all over the place. The story goes....

If you were opening a hamburger stand and could choose one key to maximize your success, what would it be?

Most people answer.... Low prices. The best location for a burger stand. A hamburger recipe with 11 secret herbs and spices. A big happy burger eating clown as an icon.... And so on! ;)

Gary Halbert's answer, though, is.... a hungry crowd! Anyhow, that seems to be the "conventional" wisdom....

One thing which has struck me over the last few months is how important the "product" really is.... Sometimes, we're so focused on the "marketing" that we lose sight of the importance of having a great "product", that fits the needs of your target market.

In fact, I think having a great product, which your target market wants (and can't get already), is probably about half the battle....

- Dien Rice

P.S. I can't reveal too much here right now.... But Michael Ross and I have another new "project" coming out soon. Stay tuned for more details.


How does Michael Ross keep coming up with new stuff all the time? To find out, click here now....