This is what I want:

A quality product, which meets my needs
at a certain point in time....

Dien I agree with you...what I'm finding
is when many people try to sell me something
they do not give me enough "information"
which meets "my needs"...it's not the "copy"
per se which draws me to buy...but it is
their ability to tap into my "preoccupation"...
If one has a good product how would I be
convinced to buy it if they do not have the
"words" to tell me so?....