>
It's all about needs...you have to find
out what people "want" and their "preoccupations"...Let's take the Beach Ball...
Joe Blow started a business because he inherited
5000 beach balls at a garage sale...now if
Joe focuses just on" Markets" he might sell the
beach ball to say a Market of children or adults
who love the beach...

But if Joe looks at the balls and asks :
what can be done with this ball? he might be
able to sell that ball to anyone...Now people
buy balls for exercise, as a piece of furniture:
to sit on...and balls exist to sit on in lieu
of desk chairs...

His words have to convince people the product
will meet their needs...

shy or put off about his inability to
> perform?

> Viagara is for couples, not just men.

> And that is how a lot of these types of
> products are marketed.
> ******

> Mel, your point is well taken, however there
> continues to run in several newspapers, in
> the "family" or
> "woman's" section, these half page
> ads for viagra like supplements, and they
> are targeted at women, not men.

> IF you were a woman experiencing
> frustration, if your husband or boyfriend
> was becoming distant and putting the
> relationship in jeopardy because of his loss
> of manhood (even temporarily), you might
> reconsider your position.

> IF your co-worker LOVED the WWF, or NASCAR
> and you could score a couple of tickets to
> the big event, you might be inclined to buy
> something that you personally would not use.

> IF you were suffering from a iron deficiency
> and your life depended upon eating liver,
> there might be a way to persuade you to even
> do that.

> I don't disagree with you, but I don't
> agree...a paradox that I'm trying to better
> understand.

> As consumers, we base our buying decision on
> our PERSONAL needs/wants and preferences. So
> we may say we would NEVER fall susceptible
> to advertising of a product we personally
> would not use...but,

> as a marketer...

> the emotional appeal of a good relationship,
> sexual fulfillment, a strengthened
> relationship due to a little blue
> pill...seems to be pulling in billions of
> dollars for both the drug companies and the
> supplement industry.

> Bob Dole didn't buy Viagra just for himself,
> and maybe it was Liz who actually got the
> ball rolling on that one. Maybe SHE needed
> viagra for her beloved, after all, he
> couldn't be President, he could at least be
> King in the bed.

> The WORDS used to make this the fastest sold
> drug ever (and early reports indicate WOMEN
> were behind this surge)...may have been more
> important than the PEOPLE.

> Thanks for your opinion, and we hope others
> will chime in too.

> Gordon Alexander

> PS. I would NEVER buy a ticket to Lillith
> Faire, but I would purchase one as a gift to
> someone I loved and knew she loved Lilli.