> Don't homeowners need to know how to make
> extra money? At least as much as they need
> their carpets cleaned?

Boyd:

What homeowners NEED, what they WANT and what they DO are all different things.

They may NEED to know how to make money. They may WANT to spend money on going to the movies. But, because Aunt Mary is coming over, they have to make a good impression, right? And so what they DO is get their carpets cleaned. Heaven forbid Aunt Mary should see a spot... what would she think?

Michael Ross.


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