......Michael.

If you can identify what emotionally drives your target market.... you win!

And if your wife is nagging you to get the carpet cleaned before your mother in law arrives thats one heck of an emotional driver!:o) Seriously.

Try selling me anything while THIS needs sorting and you have a battle. Try selling me pleasure until you have removed the pain of sorting this and you can forget my attention span.

I'm in the niche that needs a solution fast.

Excellent distinctions Mr.Ross. Excellent!

Take care,
Andy