I agree with Sharon -that this sounds like
more trouble than benefit. However, an
approach that would include additional
benefit is to somehow group and target
specific offers at customers who want them.

Right now I get a massive bunch of coupons
(either in traditional coupon book or
ValPak -etc...) and 99% of them are totally
uninteresting to me. If there was a web site
I could go to and search for coupons that
are of interest to me in my local area -
even a weekly update service by email where
I could choose the category (ex. restaraunt,
DVDs, etc...) then I see additional value in
that over the "load me up with useless coupons"
approach.

I would think it would be better for the
advertisers as well - given that there
coupons will get into the hands of those
who really will use them.

Cheers...

Jeff

> I have this idea of doing a local coupon
> book, but putting the coupons on a cd or a
> floppy disk. I was thinking of charging the
> advertisers a small fee and then just giving
> the cds or floppy disks away to the public.
> This would save on printing and it would be
> a new twist to a coupon book. Any thoughts,
> ideas on this would be helpful.

> Thank You!
> Martin Buckley
> Rochester, NY




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