Hmmm Elizabeth, think we are saying the same thing, a targeted coupon campaign is bound to
be better than an untargeted one - regardless of
how you choose to distribute them.

You are 100% correct - testing of each method
would be required, there are those that would
rather get a periodic upate email announcing
new coupon additions that may be relevant to my
interests vs getting a CD in the mail which 99%
of cases it would get flipped into the garbage
before it ever meets the inside of a CD-ROM drive.

Suppose there are others who would see it the other way around as well.

Cheers...

Jeff

> Jeff:

> Actually, I disagree with both posts. If you
> target your audience right, you could
> probably do pretty good marketing this. Look
> at all the online coupon sites. I hate all
> the valu-coupons that I go through each time
> and end up throwing away. Throwing one cd
> away, not as much garbage.

> If you target computer using, stay-at-home
> moms/dads and/or home-based businesses...the
> novelty of it could work. Compare your
> cd-burning costs to print costs for
> marketing to the businesses as an angle to
> possibly be cheaper.

> I'd say give it a run through the figures,
> create your marketing plan, and work it.

> Best of luck!
> Elizabeth




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