> Hi,

> By flawed I mean verbose, inconsistent and
> based on theory instead of fact.

> Hope this helps,

> - Boyd

Boyd,

I don't disagree with you that the article is more opinion based than fact based...which is OK if that is how the author is presenting the article.

I can tell you after having spent time at a large catalog company as a Marketing Specialist and as a Marketing Director at a smaller firm the "60-30-10" rule was never discussed at either firm.

What is your opinion on what the percentage breakdown should be?

Take care,

Mike W.