> Hi Don,

> Thanks for sharing that insight... I find it
> very valuable!

There is a well accepted theory in marketing
circles I ran across lately saying that it is
only our reptilian brain (the one with emotions) that induces action.

Of our two other brains, the limbic system
induces "follow the herd" actions, namely
identity to a group of peers but no personal
action. It surrounds our reptilian brain.

And our grey matter cortex brain which itself
surrounds our limbic system makes comparisons of
abstract models, namely modelizations of
previous thoughts. All day long and with no other
actions at all.

Those three brains do not get along easily and
we have to make an unconcious choice as to which
brain's expression we let through at a particular
moment.

To induce action we have to speak to the reptilian
brains of our audience, namely to their emotions.

And afterwards provide social motivation material
and logical arguments for, once they have made
the action we wanted them to do, they can satisfy
their two other brains and be confortable with
their decision.

So it is the reptilian brain that has "Yes" or
"No" or "Is this dangerous" or "is it good to eat"
kind of preoccupation.

The limbic system will do like the herd.

And the grey matter cortex will try to make an
interesting matter of study out of anything.

So I hope this should help settle the matter
of who should have a say and who shouldn't.

Thank you.

mario


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