> It is good to place all business
> endeavors under one umbrella (if they're
> similar in nature) or keep things separate?
> I'm new at this and need a little advice
> from those here who run more than one
> business at a time.

Joan:

The short answer is: it depends on your business name.

If your craft is hand-made vases, and the business name is "Joan's Hand Made Vases" then selling candy wrappers with that business name might seem odd.

On the other hand, if your business name is "Wyatt Inc" or "Wyatt Direct" or "J.W. Group" - names which don't let on what the business of the business is - then I would run multiple things under the one name.

Your craft could be the Craft Division of J.W. Group. Your candy wrappers could be the Candy Wrapper Division of J.W. Group, etc.

There is little chance your customers will ever know of the different divisions operating from the one business name because, they are more than likely in different markets.

Michael Ross.




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