Hi Adam, I think this is much better "news" than
the other one. There are all kinds of love experts
out there but you could build a niche around being the "first" love expert for people with pets. This makes you stand out from the crowd because I don't know of any other national expert with this angle.

Find some nice love stories related to your site and come up with 20 tips to help pet owners find the love of their life. Get ready for plenty of interviews and make a whole lot of money.

Anyway that's my opinion but I am sure the experts will chime in.