Wishful thinking is more in play than any subliminal techniques, methinks. Can you back up with any testing results?

> Just my 2 cents worth. We use submilinal
> techiques in our ad copy on our website with
> great success. It's pretty clever the way it
> was done.

> We weren't trying to "hide"
> anything from the visitor, and in fact we've
> even highlighted the sublims in the message.

> Using an NLP technique we crafted the SECOND
> headline to actually contain two different
> messages ;)

> If you go to 1AutomationWiz.Com and look at
> the second headline on the page you'll see
> what I mean.

> It's worked really well for us.

> Don Schnure
> [email protected]