> Wishful thinking is more in play than any
> subliminal techniques, methinks. Can you
> back up with any testing results?

Sure ;) When this technique was used we saw an increase in our conversion of about 6% in the number of people that signed up for our 30 day free demo.

Now to be fair, at first (when we first added this) I couldn't honestly tell you if it was a result of the ad copy or the fact that we added a second headline.

So we ran a rotation script that allowed us to display 3 different pages over a 3 day period. One with the second headline as writen, one with a standard sub-head type headline and one without and 2nd headline.

The results broke down like this:

NO 2nd headline - conversion down 6%
Standard 2nd headline - conversion up 4%
Subliminal headline - conversion up another 2%

:)


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