Hi Gordon,
I miss the late, great, Bob Beckman...
Speaking of "secrets"... I've been compiling a list of what makes something "interesting"...
I'm now up to 26 different ways to make something "interesting" (though there is some overlap among the 26)...
When many people talk about creating a story, they talk about "conflict"... That's just one out of the 26 ways I've managed to notice...
How do I use this? I use it in my own writing... to make it more interesting...
Speaking of copywriters... I've noticed some copywriters use some of these techniques. Others use some of the other techniques. I'm not aware of anyone who uses them _all_...
The techniques of different copywriters are different (along with other "interesting" writers)... That part I find fascinating.
The techniques of a Mel Martin are quite different from the techniques of a Bill Glazer or a David Ogilvy! But they all "work" (and grab your attention)!
Best wishes,
Dien
Quote:
Originally Posted by GordonJ
Bob Beckman came to Cuyahoga Falls, and after an amazing time at Mary Campbell's cave, he told me, he wanted to keep low flying, and collect the dough...as has been my mantra for decades.
Bob was one very smart cookie, I've found it beneficial to surround myself with people (like Dien Rice) who are much smarter than I am, it always makes me nervous if I even begin to think, I'm the brightest bulb in the room...and on very rare occassions that happens (family reunions?), I seek a different room.
Anyhow, I do have secrets. .
NO, you can't buy them. And NO, you don't even need them. Do you?
I have come to a point, where I really don't care for copywriters today...and in fact, for most IM marketing.
It is relentless, as it must be. And if one more talking head on youtube is about to share his secrets with me, but only in the next 11 hours, clock is ticking...
I'm going to puke.
That's all.
Gordon
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