Write a promotion for your ideas.
It is pretty much my standard operating process...to have you write a promotion FIRST for any idea you might have for a product or service.
Why?
It helps you flesh out the idea more fully. Write out a simple promotion, or even a letter to Aunt Jane or Uncle Fred, or Cousin Lou...anyone in your target market.
Tell them what you have to offer, why they should buy it from you and why they should do it now.
It is one of the first things I have everyone do when they contact me for help with their product development.
Gordon
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