Hi Phil, Thanks for digging Joe's card up along with all of the other golden nuggets you so freely share! I appreciate it!
I wanted to point out to everyone that Joe Girard is known for sending out thousands of post cards each month to all of his customers. However...
Most people don't know how he began his sales career... The selling strategy / tactic that really got him customers when he was just getting started wasn't sending out direct mail.... he only did that after he acquired a prospect or customer....
It allowed him to outsell all other sales people in his dealership. While others were chit-chatting around... waiting to pounce on the next prospect to enter the showroom like a pack of hungry wolves... Joe was busy getting new clients in a way that was so effective... it along with his post card follow-up system... made him rich!
Does anyone know what really worked for him?
The answer is in his book "How To Sell Anything To Anybody" Chapter 7.
I can give the answer here but I'm not going to because only those who seek the answer out themselves deserve to benefit from it and chances are only those who take that first step will be willing to climb to the top... one step at a time. Another good read about how to sell anything to anyone is:
http://www.marketingbullets.com/bullet29.htm
Cheers,
Steve
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Originally Posted by Phil
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