One of the best marketing books I've ever read is "You Are The Message", by Roger Ailes. Ailes started Fox News from scratch after CNN had a 15-year headstart in cable news, and he left CNN in the dust. The subtitle was something like, "How to get what you want by being who you are."

Wonderful stories. Great book. A great reminder that people either buy or do not buy YOU. It's not about a product.

Richard Dennis