...Am I the only one who HATES the AIDA
formula?
- Attention
- Interest
- Desire
- Action
The only things I find clear there are the
Attention and the Action.
But the Interest... How do I know what
interests them?
And Desire? How EXACTLY do I make them desire
my offer?
Vague. Vague. Vague!!!
I think I'll go with the POP...