I learned how to "Show & Tell" Instead of Sell from Gary Halbert.
While one of his "Copy Cubs" was Complaining about How Gary made him drive
his HOT PINK Caddy. And he was Forced to Deal with Scads of Folks who ran
over to the car. While Gary Yelled, "I am a world Famous Marketer. Which
Headline do you Like Best? A or B?"
I Thought, "GADZOOKS!"
Gary found a way to ATTRACT people over to him. So he Could A/B Split Test Headlines. NO WONDER Gary's Copywriting Hit Home Runs First Time The Sales Letters were Tested.
Thought and Thought about ways I Could use The idea.
And Hit upon The Idea of a HOT PINK Chain Maile tie.
I ordered one.
AND it works Great.
A - Shy people see it but look away.
B - The Waiters and Managers all Compliment the Metal Tie.
C - And The Biz Owners with a Bit of BRASS come over and We have a CONVERSATION.
I Discovered Restaurants in Disneyland Doing Something Similar to Create
UP-SELLS that the Customer Thinks THEY Thought of.
You Sit in Your Reserved Table.
***Your Daughter Sees a Little Girl nearby eating a FROZEN Themed Dessert.
***Your Son Sees a Man Eating THE UGLIEST Chocolate Sunday he has Ever Seen.
***"Mommy - Daddy I want one of those."
You are DOOMED.
And the ADULTS don't Get Away For F-e-e-e Either!
Mom And Dad See:
A - A Family Up-Front Talking Directly to the Chef. Wearing Chef's hats. And You
Hear The chef Designing a Plate with The Food Spelling Your 1st Initial.
YOU ASK, "How Can we get a Seat Up-Front By The Chef?"
ANSWER - "Sir, Just Swipe Your Magic Ring Here. And We'll Move You Up Near the Chef. To The VIP section."
(EDITORS NOTE - You Get Home and Discover You Blew 200.00 Bucks on the
VIP Chef Package.)
You have been Manipulated.
After Testing a Few Pocket sized Items.
I found that Food Grade LED IceCubes Bring the most people over to my Table.
I - I Tip the Waitress with them.
II - People Come from out of the kitchen to chat.
III - Children Drag their parents over to talk.
IV - Affluent Couples START TALKING to Me as if We have known Each other
for years. Because I am a Vegetarian. And they See me BRIBING the Waitress.
And the Cooks to Bring me HUGE Plates of Side Dish Veggies.
They are HIGHLY Entertained.
And Share all kinds of Details about their lives.
V - If I Want to LED IceCube FISH for a Customer -- LOCATION - LOCATION -
Affluent LOCATION - I simply Put on a Suit and HOT PINK Metal Tie. Show up to
a 50.00 a Plate Restaurant.
But Order only a 10.00 Cup of Soup. Spend the rest on Tips.
The last such place I went to Charged me 8.00 for Brussel Sprouts. And I called
The Chef Out of The Kitchen - to Ask for His Recipe.
After Bribing the Whole Kitchen Staff with Instant Scratch off LOTTO Tickets.
I met the owner of the Restaurant!
You Make an Excellent Point.
Why STRESS OUT.
When it is so easy to SHOW Some LED Flash. Get Noticed by The ENTIRE
Restaurant Clientel. And Chat. And Only TELL others what you SELL after they
ASK. Cuz they are Curious. And ALWAYS ask.
I Put 58 HOW-TO Case Studies and Testimonials into a E-book so Others know Exactly what to say and do - called, "Flirt Tip Battle Book #1"
And You Can Order The LED IceCubes at Amazon.com -