Thanks for the pointers Phil. The "Adsense Revelation" definitely looks like a worthy investment. I am with you on the 'social media' interaction also.
With regards to figuring out "a way with [RSS] to Keep Visitors interested and A way from Disappearing onto the News sites," I've followed the Google News mantra that says if you organize all the news information in a way that makes it easily accessible and useful to people, they will keep coming back. Also, I think making each news link open in a new browser window helps.