Re: Marketing to new homebuyers idea
This might work better for the rent-to-own crowd at this time, Larry. Many folks who could've purchased a home prior to this current situation may not have had the down payment saved up completely or not been on the job quite long enough etc. These folks are often open to the rent-to-own, time-limited contract prior to standard purchase. The buyers gain a portion of the rental payment to add to their down payment etc. and the property holder gains their sweat equity and improvements to the property etc if they can't finance when the contract is completed otherwise. It's a win-win-win assuming they're good credit risks to start with.
Just a thought for what it's worth. In that case it'd be just a variation on the new homebuyer theme that would work in this current market so I would thinik that, given that things are okay otherwise (homes for sale and potential buyers) it'd be a good idea for most related businesses to advertise.
I'll have to give some thought to other options if the home market is kaput in a given area.
Last edited by Sandi Bowman : August 27, 2007 at 01:06 AM.