2 cases of "Toocleveritus"...
I see the Motorola tablet is called "Xoom," and it's "supposed" to be pronounced "Zoom." What apparently got past the board meetings is that the name could also be pronounced, "Exhume!"
Similarly, I hear radio commercials hawking a nose spray called, "Clear." What's too clever about that? The product is spelled, "XLEAR."
Now, there may be a few different ways "Xlear" COULD be pronounced, NO MATTER HOW YOU LOOK AT IT, I'm pretty sure "CLEAR" is NOT one of them!!!