Imagine this...

As a result of your marketing methods, 100 people raise their hand -- in the for of contacting YOU (not you contacting them) to express their interest. They give you their contact info, etc.

Then, as a dutiful sales servant, you contact them (you're responding to the interest THEY expressed).

Then you eventually discover that NONE of the 100 respondents show any initiative and NONE of them call or email you back -- EVER.

Then you discover that trait of not calling back is NOT an indicator of whether they are truly interested or not.

You also discover that if you DON'T keep all the initiative (read: you sit back + wait for them to finally call), it will result in NO sign ups.

There's the conundrum.

What would you do?

How to break the cycle of the marketer having to keep a FULL 100% of the initiative -- even (especially) amongst those prospects (+ previous customers) who have raised their hand(s)!

Just trying to clarify.

-- TW