Great info throughout this business model...

Worth Digging into Further and Studying...

Lots of Applicable Marketing ideas & Lessons worth Playing around with and Testing in Your Own {Idea(s)} Too! ...

Each My Little Paris newsletter contains one "banner" ad and one newsletter a week is a "partner newsletter." That is, it's sponsored (and clearly marked as such). Partner newsletters promote a product, service, or brand and include a giveaway or some special deal for subscribers. In the case of both partner newsletters and banner ads, the sponsor's message is seamlessly incorporated into the My Little Paris universe, which makes for a soft, yet compelling sell....
http://www.huffingtonpost.com/pamela...ada%20Business

Phil