This method reminds me of some of the high impact relationship building
methods described in the book "Selling to the Affluent" by Dr. Thomas J.
Stanley.

One I recall right now is when a positive news release about a company
or when a book writer has a new release the sales agent would contact
the principle in a memorable manner (a clipping of the news article on a
wooden plaque) with his/her congratulations of the achievement.
Stoking the ego, increasing the clients' view of self-worth and
importance.

Consider using personalized "Ornamental Magnifiers" to intoduce yourself or improve an ongoing relationship.