Hi Matt,
Depending on how much Money... Time and $$$'s that you have available...
Smart Newsworthy press releases Focused on your niche target markets...
Video's on YouTube and other Top video sites...
Local colleges, universities... Many popular online college resources, social networking sites with 1,000's of students standing by and looking for $$$'s...
Joint Ventures, cross promotions with related businesses, affiliates, Local bloggers etc. etc...
All kinds of Creative ways to Use the blogging world to Talk about particular businesses... Including well thought out Blog commenting etc...
http://www.sowpub.com/forum/showthre...t=blog+brokers
A few of the many online Local resources to start making Local connections...
http://www.placeblogger.com/
http://www.metblogs.com/
http://local.blogdigger.com/
http://www.topix.com/forum/geo
http://www.city-data.com/forum/
Phil