Quote:
Originally Posted by Glenn
I Confronted Bob right there...
"You RASCAL. How many
Poor Suckers have you Lured
back to your store and sold
New FLASHING Shoes to?"
After Bob stopped Laughing.
He admitted, "More than 50%
who come in for something cheap
Order a Pair of 100.00+ Shoes."
Bob wouldn't tell me how much
His NEON Shoe Lace BARTER-
Referral System makes him
EXTRA.
But an entire wall of 100-500.00
Brand name Tennis Shoes
all Flashing Brightly?
AND the Store Light
DIMMER SWITCH
on the wall?
We're Talking Big Bucks.
|
Thanks Glenn...
Great (true) story!
What I like about it is...
He gave people something for free... which was ONE neon shoe lace.
People know shoe laces come in TWOS... What's the point of one?
The thought probably nags them so they almost HAVE to go back to the store... Where, of course, he has a chance to sell them some pricey shoes...
It's pretty clever! And it sounds like he gets a kick out of it... and some nifty profits, too...
But there's a FLAW in his plan...
A ONE-LEGGED man would never come back!
(Just kidding... It's brilliant!
)
Best wishes,
Dien