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Old October 13, 2011, 02:03 AM
-TW
 
Posts: n/a
Default Odd branding approach...

This guy is spending some bux promoting his site on radio (nat'l syndicated).

All the ads say is, "Find out why I HATE Steven Singer -- go to I Hate Steven Singer .com"

http://ihatestevensinger.com/

That's it! The ad gives no clue as to what the site's all about. Guess he's depending on the curiosity factor.

It seems to be an ANTI-[something] approach!

Cheers!

-- TW

PS: Even stranger, when you get to the site, there's no mention/angle about WHY the site is called I Hate Steven Singer!!!
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