[Dien Rice]

Hi Gordon,

This is great advice! I wish I had done this more myself in the past...

I've also read of a alternative (though very similar) version, which is to write a media release for your product, before you create it... Apparently this is one of the things they do internally at Amazon, before creating a new service or product...

Best wishes,

Dien

Originally Posted by GordonJ

It doesn't get followed. Rarely used or applied.

But I give it anyhow. Feel free to ignore, as most do.

IF you want some online success, or if thinking of, or planning on starting a new venture, then my best advice for you is:

First thing: WRITE out a promotion for your product or service.

Use free tools if you want, like Google Docs, or Open Office, but put it down and even print it out to see...

Some sort of a promotion or sales letter for what you will be doing.

The reason is, it helps clarify your objective. It takes you from the fuzzy idea, the nebulous thought...the gray skies of maybe to the bright days of clarity and purpose.

See, when you write a promotion, you are writing TO someone, WHOM?

WHERE will they read this, or see it? What exactly do you want them to do?

WHY would they do that?

So, there you go.

After 30 years of online marketing, I can tell with about 99% accuracy who is going to be around in a few years and who is going to be looking for something else very soon...by their willingness to do the hard part...

THE THINKING...

BEFORE they invest a lot of time, energy and money into their projects and the way to see if their thinking is clear, is to read a promotion on what it is they are going to offer to the world.

Gordon