Even search engine optimizers, the people who work to make sites and pages appear in search engine results, are sometimes confused by page rankings because search engines aren’t always candid about algorithm updates.

This makes website SEO challenging, and often requires constant updates. So is all of this effort worth it? Is the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating great content really worth the results? And is SEO still relevant now that so many marketers seem to be focusing solely on content? In a word: yes.

SEO matters, and the strategy is more important than ever. It’s an essential component to successful digital marketing efforts, and it can be the difference between attracting tons of website traffic and getting lost among the billions of other sites on the Internet.